Elevate Every Move

Privacy Policy

At ActiveEdge Sports Technologies, protecting your personal data is a priority. This privacy policy explains how we collect, use, and safeguard your information when you use our online platform, sports analytics software, wearable devices, and related services.

Information We Collect

We collect personal data necessary to provide, improve, and personalise our services, including but not limited to:

• Contact details such as name, address, phone number, and email address
• User account information and login credentials
• Performance and biometric data collected from wearable trackers
• Usage data from our sports analytics software and event management tools
• Feedback and communications you send to us

How We Use Your Information

Your data is used to deliver and improve our products and services, including:

• Providing and maintaining sports analytics, performance tracking, and equipment design solutions
• Enhancing user experience and customising features based on your preferences
• Communicating important updates, support, and event information
• Complying with legal and regulatory requirements

Legal Basis for Processing Personal Data

We process your information based on your consent, the necessity to perform our contractual obligations, legitimate business interests, or compliance with legal obligations under applicable data protection laws such as the GDPR.

Data Sharing and Disclosure

We do not sell your personal data. We may share your information with trusted third parties only for purposes necessary to deliver our services or comply with the law. These include:

• Service providers assisting with software hosting, analytics, and customer support
• Legal or regulatory authorities as required by law

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. Our security efforts are regularly reviewed and updated as needed.

Data Retention

We retain personal data only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights Under GDPR and Other Laws

You have the right to access, correct, erase, or restrict the processing of your personal data. You may also object to processing and have the right to data portability. To exercise these rights or withdraw consent, please contact us at the postal address below. We will respond within the timeframes required by law.

Cookies and Tracking Technologies

Our online platform uses cookies and similar technologies to enhance functionality, analyse usage, and personalise content. You can manage your cookie preferences through your browser settings.

Children’s Privacy

Our services are not intended for children under 16 years old. We do not knowingly collect personal data from children without parental consent.

Contact Information

For privacy-related inquiries or requests, please contact:

Updates to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. Updated versions will be posted on our platform with the revision date clearly indicated.